Hmmm, I ponder that as I try and latch on to any new business that comes my way.

Companies appear to be still very reluctant to spend on advertising/branding/marketing/design etc, unless they absolutely have to, it seems. Maybe we can convince them that to make money you need to actually [...]]]> We are out of recession! Officially.

Hmmm, I ponder that as I try and latch on to any new business that comes my way.

Companies appear to be still very reluctant to spend on advertising/branding/marketing/design etc, unless they absolutely have to, it seems. Maybe we can convince them that to make money you need to actually spend it… just a thought.

It also isn’t as expensive as every one thinks.

What is does do however, is increase faith in the brand, product or service as [...]]]> As the title suggests, corporate branding isn’t just for the big multinational companies. It can benefit every organisation from the freelance plumber, builder, racing driver to corporate consultants, doctors and anyone in between.

It also isn’t as expensive as every one thinks.

What is does do however, is increase faith in the brand, product or service as well as give out a singular message of identity that is consistent on all communications from that individual or organisation.

So next time you see a logo or brand that catches your eye, stop and ask yourself why, and what really grabbed your attention and how could that be added to your business to improve your customers/clients perceptions of who you are and what you do.

mark hawkins